Updated: Oct 24, 2018
What this means for an organization
We all love brands! Don't we? Rather, I should say, we trust brands and there are reasons to do so. We trust them because of their consistency, specialization, distinctiveness and last but not the least, goodwill. Aren't these the very qualities every successful individual also have? Is there a correlation between a successful individual and a successful product or a brand?
There certainly is! A successful individual carries a strong 'Personal Brand'. According to Brain Tracy, here are the 8 laws of Personal Branding:
We can now easily say, how successful individuals are different from rest of the crowd. They all have a positive 'Personal Brand'.
Coming to the original topic of how an organization's brand is related to the personal brand of its employees. Organizations are driven by people, in fact dictionary.com defines 'Organization' as "an organized group of people with a particular purpose". Did you see the correlation now?
You got that right! An organization's brand is nothing but a accumulation of Personal Brands of its people which in turn gets reflected in the quality of its deliverable, be it a product or a service. More the number of employees with a positive personal brand, bigger is the organization's brand.
More often than not, organizations tend to overlook the importance of personal brand building of its people and spend a lot of time, money and energy in marketing efforts to make an impact. We are living in a digital world where employees are the true reflection of an organization. If an organization wants to position itself as a powerful brand, then it's high time to look beyond the traditional 'Team Building' activities and start focusing on 'Brand Building' activities for the employees.